From Natalie Chapman: “Baking Style is a voluptuous book. The design is elegant, distinctive, stylish, and very pink. Curlicued rules and candy-stripes on the edges of text pages accentuate the allure of the recipes and photographs while complementing the cleanness of the design. The splendid full-page photographs show Lisa’s cookies, cakes, breads, muffins, and other baked creations aglow against a variety of pink and patterned backgrounds, and the endpapers dazzle the reader with eighty thumbnail-sized photographs of baking-related equipment and ingredients. The abundance of the interior is perfectly contained within a cover that’s at once understated and sensual. Unjacketed, printed on linen-textured material, the cover makes use of the same cursive but clean lines in the interior and adds some shimmer with silver metallic ink. The background color is, of course, a deep, almost shocking, pink. The overall effect is at once substantial and intimate, as only a printed book can be.” From Pam Chirls: “From pink to purple, a rich range of textures and tones became the showcase for Lisa Yockelson’s collection of cakes, cookies, and breads in Baking Style. Along with 80 four-color photographs of ingredients and equipment from Lisa’s pantry and cupboards printed on the book’s endpapers, the cover was designed to make a quiet statement of elegance, borrowing the fuchsia color, the graphic pattern, and the strong typography from the interior. The title is part of a creative seal, promising a personal baking journey for the reader.”